Terms of service

TERMS OF SERVICE

Last updated: 1 October 2026

Welcome to ATRA. These Terms of Service set out the terms that apply when you access our website or purchase products from us.

By using our website or placing an order, you agree to these Terms of Service, together with our Privacy Policy, Delivery & Shipping Policy and Returns Policy.

1. ABOUT ATRA

This website is operated by ATRA, a UK-based sole trader fashion business.

Business name: ATRA
Email: contact@atra.uk
Business address: Suite RA01, 195-197 Wood Street, London, E17 3NU

For general enquiries, please contact us at contact@atra.uk.

Please do not send returns to our business address. Customers must contact us before returning an item and will be provided with the appropriate returns address and instructions.

2. USING OUR WEBSITE

You agree to use our website only for lawful purposes and in a way that does not infringe the rights of, restrict or interfere with the use of the website by others.

We reserve the right to refuse access to our website or services where we reasonably believe that the website is being misused or used unlawfully.

3. PRODUCTS

We make every effort to ensure that product descriptions, images, colours, measurements and other information displayed on our website are accurate.

However, colours may appear slightly different depending on your device or screen settings.

Product availability is subject to change without notice. We reserve the right to limit quantities available for purchase where necessary.

4. PRICES

All product prices are displayed on our website at the time of purchase.

Prices may change from time to time; however, any changes will not affect orders that have already been confirmed.

Where applicable, delivery charges will be displayed separately at checkout.

For international orders, customers may be responsible for customs duties, import taxes or other charges imposed by the destination country. Please refer to our Delivery & Shipping Policy for further information.

5. ORDERS

When you place an order through our website, you are making an offer to purchase the selected products.

After placing an order, you will receive an email confirming that we have received your order. This does not necessarily mean that your order has been accepted.

An order is accepted once we have confirmed that the products are available and your order has been accepted for fulfilment.

We reserve the right to cancel an order before acceptance where, for example:

  • a product is unavailable;

  • there has been an obvious pricing or product description error;

  • we are unable to process payment;

  • we reasonably suspect fraudulent or unauthorised activity; or

  • we are unable to fulfil the order for circumstances outside our reasonable control.

If we cancel an order after payment has been taken, you will receive a full refund.

6. PAYMENT

Payment must be made using one of the payment methods available at checkout.

By placing an order, you confirm that you are authorised to use the payment method provided.

We reserve the right to carry out appropriate payment and fraud checks before processing an order.

7. DELIVERY

We aim to dispatch orders within the timeframe stated on our website.

Estimated delivery times are provided as guidance and may vary depending on the destination, courier and circumstances outside our control.

Once an order has been handed to the relevant delivery provider, delays caused by the courier, customs authorities or other circumstances outside our control may occur.

Please refer to our Delivery & Shipping Policy for full information regarding delivery times, shipping methods and international orders.

8. INTERNATIONAL ORDERS

Customers purchasing from outside the UK may be responsible for customs duties, import taxes and other charges imposed by their destination country.

These charges are outside ATRA's control and are the responsibility of the customer unless explicitly stated otherwise at checkout.

Customers are responsible for providing accurate delivery and contact information when placing an order.

9. RETURNS & CANCELLATIONS

We want you to be happy with your ATRA purchase.

For eligible online purchases, customers have statutory cancellation rights under UK consumer law. You generally have 14 days from the day you receive your order to notify us that you wish to cancel, followed by a further 14 days to return the goods.

Returned items must be handled with reasonable care. Where the value of an item has been reduced because it has been handled beyond what is reasonably necessary to establish its nature, characteristics and functionality, we may be entitled to make an appropriate deduction from the refund where permitted by law.

Nothing in these Terms affects your statutory rights.

For full information regarding returns, refunds and exchanges, please refer to our Returns & Refunds Policy.

10. FAULTY OR INCORRECT ITEMS

If you receive an item that is faulty, damaged or materially different from what you ordered, please contact us at contact@atra.uk as soon as possible.

Your statutory rights regarding faulty, damaged or incorrectly supplied goods are not affected by these Terms.

11. INTELLECTUAL PROPERTY

All content on the ATRA website, including but not limited to:

  • logos and branding;

  • product designs;

  • photographs;

  • videos;

  • graphics;

  • written content;

  • product descriptions; and

  • website design

is owned by or licensed to ATRA unless otherwise stated.

You may not reproduce, copy, modify, distribute, publish, sell or commercially exploit any content from our website without our prior written permission.

12. USER CONTENT

If you submit or share content with ATRA, including photographs, reviews, testimonials or other material, you confirm that you have the right to provide that content to us.

Where you have given us permission to use your content, you grant ATRA permission to reproduce and display it for marketing and promotional purposes.

We will not knowingly use content in a misleading way or imply an endorsement that you have not given.

13. WEBSITE AVAILABILITY

We aim to keep our website available and operating correctly, but we do not guarantee that the website will always be available, uninterrupted or error-free.

We may temporarily suspend, update or modify the website where necessary for maintenance, security or operational reasons.

14. LIMITATION OF LIABILITY

Nothing in these Terms excludes or limits any liability that cannot legally be excluded or limited, including liability for fraud, fraudulent misrepresentation or your statutory consumer rights.

Subject to this, ATRA will not be responsible for losses that could not reasonably have been anticipated at the time your order was placed or for circumstances outside our reasonable control.

15. EVENTS OUTSIDE OUR CONTROL

We will not be responsible for delays or failures caused by circumstances beyond our reasonable control.

These may include, but are not limited to, natural disasters, severe weather, strikes, transport disruption, customs delays, government action, interruptions to postal or courier services, or technical failures.

Where such circumstances occur, we will take reasonable steps to minimise any resulting disruption.

16. CHANGES TO THESE TERMS

We may update these Terms of Service from time to time.

The version that applies to your order will be the version in effect when you placed your order.

The latest version will always be available on our website.

17. GOVERNING LAW

These Terms are governed by the laws of England and Wales.

If you are a consumer, nothing in these Terms affects any mandatory rights or protections that apply to you under the laws of the country in which you live.

18. CONTACT US

If you have any questions regarding these Terms, your order or our products, please contact:

ATRA
Email: contact@atra.uk

We aim to respond to customer enquiries within 24-48 hours